What Is Offset Printing? An Overview
Packaging is not just the container to carry the product, but today it is considered an effective marketing tool. Effective packaging is very important, and it not only depends on the material of the box but the printing has it major role. It is the printing that tells the story of the brand and tells us what's inside the box. In the world of printing, there are so many options, among them, the most common is offset printing. It's one of the most reliable, high-quality, and cost-effective methods. EZ Custom Boxes uses offset printing and provides the brands with the best quality printing, which will be remembered by the customers for the long term. In this article, we will go through the overall details of Offset printing and see whether it is the right fit for your packaging strategy.
Why Should Brands Care About Offset Printing?
Without printing, the packaging is only a simple, plain box that will be just ignored by everyone who passes by. Printing defines how your logo, brand color, and product details appear on packaging. Poor quality printing means faded color or blurry images devalue the product. No one cares how high-quality quality product is inside. On the other hand, professional and sharp printing can:
- It creates a memorable first impression.
- Make a strong brand recognition with consistent design, color or shapes.
- Visually attractive packaging also enhances sales.
With the correct use of offset Printing, we just turn the simple packaging into exclusive and luxurious packaging.
What Is Offset Printing?
It's another way of printing, also called lithography. In this process, it will not directly print on paper or the box, but it will put the design on the metal plate, each color is etched onto a separate plate. These plates are typically made of aluminum. Then the plate which are coated with ink transfers the ink onto a rubber sheet. Finally, the rubber sheet presses the ink onto the paper or cardboard. After printing the packaging sheets are dried and finishes or coating can be applied.This is an indirect method, which is why it is called “offset”. These techniques help in providing vibrant colors and also provide sharp and detailed images. This is why luxury brands, cosmetic companies, and large retailers often rely on offset printing for their packaging.
Where Is Offset Printing Used in Packaging?
This types of printing is used when brands need the premium quality and in a bulk quantity. Offset printing has wide applications across industries some common uses include:
- For printing the high-quality lipstick boxes, foundation, eyeshade boxes or perfume boxes for cosmetic industry.
- In luxury goods this type of printing use to print on exclusive jewelry boxes, rigid boxes for watches or may be electronics packaging.
- The durability of the printing make it ideal for the food Packaging such as frozen food boxes or bakery boxes.
- To make a visual appealing box it helps in printing on the retail products such as apparel boxes, gift boxes or shoe boxes.
- Printing of marketing displays also make it look attractive to the customers.\
Advantages of Offset Printing for Brands
This printing technique offers lot of advantages which helps the brand to grow. Below there is list of some of the advantages of the offset printing.
- It provides a high-quality image with smooth gradients and vibrant colors which add life to the box.
- Using PMS and CMYK systems it produce the accurate color and it will consistent across the thousands of boxes.
- It will reduce the cost for the bulk orders.
- It also support the variety of finishes like metallic foils, embossing, gloss or matte lamination or many more.
- The plates used for printing in the process are durable and helps in producing more impressions.
- It provide the professional look
Limitations of Offset Printing
Offset Printing has lot of advantages and unfortunately it also have some limitation.
- Creating plates and preparing machines increase the initial setup cost
- Small quantity of boxes will be costly.
- It requires preparation time so not ideal for urgent orders.
But if there is a bulk order the limitations can be overcome.
How Does Offset Printing Support Brand Identity?
In the retail store the packaging is the display of the brand. It act as an communication tool between the customers and the brand. Here the role of printing is very important. The high quality printing enhance the image of the brand.
It allows:
- The high quality printing give the product strong shelf presence.
- It helps in maintaining the consistency across all channels
- Add touch of luxury by add the premium finishes
EZ Custom Boxes helps the brand to make their strong image in the market and make their product standout in the market. By using this Offset printing technique the create the packaging which looks luxurious and make the customer believe that what’s inside is worth it.
Is Offset Printing Eco-Friendly?
Now the brands are also concern about even the little detail that it will not cause harm to the planet so they make sure that is offset printing harmful to the environment? So we can proudly say that the answer is No. due to the advancement in the technology and material we are able to get eco-friendly solutions. Such as:
- Use of vegetable or soy based inks
- Plates and blankets and recyclable and reusable
- Material use are preferred to be biodegradable such as cardboard and paperboard.
Our expert team provide you with the blend of eco-friendly materials with offset printing and you can enjoy the best results.
Why Choose EZ Custom Boxes for Offset Printing?
At EZ Custom Boxes we just don’t just print boxes we helps you design the boxes which provide the unforgettable experience to your customers. We provide you with best solutions:
- We print the exact design or color tones with CMYK and Pantone systems which exactly match with your systems
- We also offer you premium finishing or coating.
- You will also get sustainable solutions from us.
- Bulk order will get high discounts.
- You will get 24/7 customer service support
Recent Blogs
.webp)
Related Blog
Luxury Rigid Boxes: Comparative Analysis of Global Market Trends
A packaging type that aims to give consumers an exceptional experience includes luxury rigid boxes. These boxes are used to give the product an exquisite look. High-end items are often placed in these boxes such as jewelry, electronics, as well as other luxurious products.
Read Article
Metalized Boxes: Technological Advances and Market Applications
The packaging of your product has a role to play in developing a brand identity helping your business stand out and alluring more consumers to what you are selling. This is why a brand must look for the best packaging solution for their products so that they can be known in the market.
Read Article
Custom Boxes: Personalization Trends and Market Demand
The packaging of your product can help give a good image to your consumers. It can even aid in increasing brand awareness and keeping the product safe. Custom boxes can help you end up with packaging .This packaging is able to tell a story of your brand and lets it become known in a competitive market.
Read Article