Bubble Gum Packaging

The Influence of Bubble Gum Packaging on Consumer Purchasing Decisions

Bubble gum is loved by many people and available in many different flavors. When looking for bubble gum you will see there are different brands selling it and it can be difficult choosing which one to buy from. Consumers may be drawn to the product that seems like it is tasty and of a good-quality. This first impression can be conveyed with the packaging design. Bubble gum packaging designed to protect the product and market it, allowing it to stand out prominently can help sales increase for a brand. Consumers can get a certain impression of the brand and product according to how the packaging is designed. 

The following discusses the influence of bubble gum packaging on customer buying decisions:

Image of quality

A brand that chooses good-quality packaging material will be able to let people know it believes in manufacturing good-quality products. Consumers will think the bubble gum inside the packaging is one worth buying. Strong packaging can protect the bubble gum from negative impacts such as dirt, humidity., and high temperatures. These can spoil the product making it unfit to consume. Customers will be more drawn to the product if it is placed in strong packaging that extends its shelf life and makes it safe to eat. The bubble gum can stay secure in a strong box like this so that customers receive it in good-condition and are more willing to buy from the brand in the future. 

Eco-friendly packaging

Many consumers are now drawn towards sustainable packaging that limits packaging waste. Packaging can produce much waste if it is not handled carefully. More and more people and brands are aware of this and aim to limit this waste. Eco-friendly gum packaging can stand out to the large eco-conscious customer base making them regard the brand as being a responsible and modern one that wants to play its role in reducing packaging waste. 

The packaging can be made with eco-friendly materials like recycled cardboard and Kraft paper and be the right dimensions so that packaging material is not wasted. The product will fit more properly and securely in a box like this and be presented in a better way to consumers as well. Biodegradable plastic packaging can be considered if you need to use plastic. The packaging can be designed in an eye-catching way and still be sustainable when sustainable inks get used to design it. You can choose inks like water-based or soy-based inks here.

Creative and attractive packaging design

A brand needs to stand out even when the product is placed right next to the competition. There are many brands trying to stand out here and get the attention of the target audience. The brand that can attract people to what it is selling is likely to get more sales. The packaging needs to be designed according to what your target audience will notice and which will let people know what your brand believes in and the type of products it is selling. Select the right colors, images, designs, and finishing touches carefully here to make people be drawn to the product.

The colors can match the flavor of the product for instance. If you are selling a mint flavored product, you can include the color green on the box and add an image of the mint plant. If the bubble gum is one for kids you can add bright colors and include pictures of cartoons on the packaging. Colors can even be chosen according to the feeling you wish people to have after they look at the packaging. For example blues can suggest calmness. The images you include can also relate to the flavor. You can add an image of the gum on the packaging making it look attractive and tasty. Finishing touches enhance the packaging design making it seem more high-end. You can add a textured impact on part of the box so that customers notice the unique texture when they feel it. Packaging that attracts people like extra chewing gum packaging can convince consumers to want to try out the bubble gum. 

Promote product

The packaging can promote bubble gum letting people know why they should buy it and not the competitions. This can be done when you include the right details on the packaging. Avoid adding too much information as this can confuse customers. On the packaging you can state the flavor of the product and its quantity. Mention the ingredients of the product and any warnings. If there is something special about the bubble gum that you are selling, highlight this on the packaging so that it is noticeable and lets people know this. Include any details in a font that can be read and which looks good on the packaging. 

Brand details

Brand information needs to be included prominently on the packaging as many consumers want to know which brand they are buying from. The business can even be promoted and known to more people when these details are added on the packaging. Include your brand logo clearly because people can use this to recognize your products. Mention the address, phone number, and social media links of your bubble gum business clearly on the packaging to let people know where it is located and more details about it. Brand details such as this let consumers get the impression that your brand is an established one worth buying from. 

Chewing gum packaging can convince people to be drawn to the product and interact with it. This can let consumers know about it and whether they want to buy it. The right packaging can even protect the bubble gum giving potential customers the image of quality which can convince them to buy the product. Therefore a brand needs to concentrate on the packaging of the product if it wants people to choose the bubble gum it is selling and ignore the one from the competition which will probably be placed next to it.