How Many Cigarettes in a Pack?
"What’s inside the pack matters — but how it’s packed tells the real story."
Cigarettes are sold all over the world. They usually look the same and it’s the packaging that makes it difference. Packaging plays a most important role in marketing. One question that is usually asked is: “ How many cigarettes are in the box?” The standard packaging of cigarettes almost all over the world contains 20 cigarettes. There is a reason for choosing the number of cigarettes in the box. This amount will be chosen to balance cost, smoking habits, and health policies. But some brands also offer a pack of 10, 25, or 30 cigarettes in the box. It depends on the requirements of the brands and customer demand. At EZ Custom Boxes, we know how to craft the box according to the cigarettes inside.
What’s the Standard Number of Cigarettes in a Pack?
We can see the pack of different amounts of cigarettes may be 10,20, 25, or a pack of 30 cigarettes, but the most common is the pack of 20. This standard amount is accepted across the United States, Canada, Europe, Australia and even Asia.
Why Are There 20 Cigarettes in a Pack?
The question arises why the number is 20 and why not 15 or 30? Let's go through the reasons.
Historical Consumer Habits: In the 20 century, it began with a 20-stick pack. It seems to be the right amount and would be enough for a day or two. Over time, it became a norm.
Government Regulations: Most countries follow strict laws for cigarette packaging. Even most of countries have decided 20 cigarettes is the required pack size. In many countries, including the United States, Canada, and much of the European Union, a standard pack of cigarettes contains 20 cigarettes. This will help us with tax calculation. In other countries, it may vary.
Packaging Efficiency: The number of sticks can be easily managed in a rectangular box. It would be an ideal size for accurate printing, including designing, warning or logo.
How Many Cigarettes Are in a Pack?
The standard number of cigarettes per pack is 20. However, packaging can be customized depending on market demand and consumer behavior. Here's a breakdown:
- Small Pack (Infrequent Smokers): 10 cigarettes
- Standard Pack (Average Smokers): 20 cigarettes
- Economy Pack (Heavy or Social Smokers): 30 cigarettes
Depending on your target market, you can adjust the size and number of sticks per pack to align with local trends and regulatory norms.
🌎 Pack Size by Country
Country |
Cigarette Pack Size |
Australia |
26 sticks |
USA |
20 sticks |
Asia (various) |
Up to 30 sticks |
Europe |
10–25 sticks |
Different markets prefer different pack sizes. Knowing these preferences can give your brand a competitive edge.
Cigarette Box Dimensions – Size Guide

Cigarette box dimensions determine how many sticks fit comfortably without compromising protection or appeal. Here’s a quick size chart:
✅ Standard Box Sizes
Type |
Box Dimensions (mm) |
Capacity |
Regular Box |
85 x 56 x 22 |
24 Regular, 22 King, 18 Extra Long |
King Size Box |
100 x 60 x 25 |
35 Regular, 31 King, 26 Extra Long |
Custom Box |
Varies |
Fully Customizable Based on Need |
Pro Tip: Use this formula to calculate box dimensions:
Box Volume = Length × Width × Height
Cigarette Volume = Length × Diameter
Then divide the two for accurate estimation.
How Many Cigs in a Pack?
Most commonly, a carton contains 10 packs of 20 cigarettes each, but variations exist:
Carton Size Based on Pack Count
Pack Count per Carton |
Cigarette Size |
Carton Dimensions (mm) |
5 Packs (Small) |
85mm |
85–90 x 275 x 22 |
10 Packs (Standard) |
85mm |
85–90 x 550 x 22 |
20 Packs (Large) |
85mm |
85–90 x 1100 x 22 |
10 Packs (100mm Cigs) |
100mm |
100–105 x 550 x 22 |
10 Packs (Slim Cigs) |
110mm |
110–115 x 450 x 15 |
Note: The bigger the cigarette or pack size, the larger the carton needed.
Legal Requirements for Cigarette Packaging
Before customizing your cigarette packs, understand the legal restrictions in your target market. Here's what you need to consider:
USA (FDA Regulations)
- 50% of front and back must carry warning labels
- No stickers—warnings must be printed directly on packaging
- Specific warnings approved by the FDA are required
Australia
- Pantone 448C (mandatory dull green) packaging
- No logos or fancy designs
- Health warnings must be dominant
Asia (e.g., Pakistan, India)
- 60% of packaging must carry graphic warnings
- Text must be in native and English languages
- Strict branding limitations and youth protection laws
Country |
Warning Size |
Branding Rules |
Key Regulation Highlights |
USA |
50% |
FDA-mandated warnings |
Requires warning plan approval |
Australia |
100% standard color |
No logos, uniform font |
Complies with Public Health Act |
Pakistan |
60% |
No descriptors (e.g., light, mild) |
Sales restricted near educational institutions |
Takeaways

Custom cigarette packaging is not just about appearance—it's about strategy, compliance, and market insight. From understanding how many cigarettes are in a pack to selecting the right box type and dimensions, you must align with legal standards while also standing out on the shelf.
Whether you're launching a new brand or expanding your line, EzCustomBoxes is here to help you create custom cigarette boxes that are:
- Legally compliant
- Brand-enhancing
- Durable and stylish
- Tailored to your audience
Are There Other Pack Sizes?
Many countries follow different standard sizes of packaging, such as:
- Europe, Asia: usually 10 packs, as it is affordable packs
- Some parts of Asia also go with 30 sticks in a pack
- Canada, Australia: Pack of 25 sticks, as they are valued for heavy smokers
- Global as a whole: 50 sticks in a carton
Deciding the packaging also requires government involvement; many countries banned packs of 10 sticks as they would be attractive for the teens and more affordable.
What Is a Cigarette Carton?
Other than the small boxes, the brands can also have wholesale boxes. The carton that holds multiple cigarette packs. These can be used by wholesalers or bulk-buying customers. The most common quantity of the carton is:
10 packs of 20 cigarettes = 200 cigarettes in total
EZ Custom Boxes can create a carton that holds your cigarettes in style and is durable enough to protect the product inside.
Stick Count Affects Cigarette Packaging Design
Stick count affects the design of the packaging. It impacts the size and shape of the box, Even the choice of the material, it also effects the printing surface space such as: pack of 10 would be small and slim, a pack of 20 bit wide may use any hard material to maintain the shape or a pack of 30 sticks may include divider or use flip open tray. Our Expert team will make the packaging match the exact dimensions and layout of your product needs.
Why Should Brands Care About Cigarette Pack Size?
How many cigarettes are in one pack is an important thing to consider before crafting the box. It not only helps to design the box but also for many other reasons.
Laws & Compliance: Every country has some rules regarding the packaging size so brands need to opt for the same amount to be added in the box. Otherwise the brand may be fined or banned by the government.
Pricing Strategy: There should be a right balance between value and affordability. More cigarettes in a box means a high retail price, which could not be affordable
Target Audience: The quantity in a box also depends on the target audience. For instance, for young adults, a pack of 10 would be preferred, whereas for chain smokers, a pack of 25 or 30, or possibly a carton. Choosing the right pack size helps your brand connect better.
Packaging Design: A bigger pack may give the brand more space to add design, labels etc. On the other hand, the smaller box needs a minimalist design. EZ Custom Boxes helps brands determine which stick count and packaging size best fit their product strategy, while also ensuring compliance.
How EZ Custom Boxes Supports Custom Cigarette Pack Sizes
At EZ Custom Boxes, we not only build the standard packaging but also help design the packaging according to the specific requirements.
- Simple pack of 20 sticks
- Flip-flop box for 25 sticks
- Small pack of 10 or 5 sticks
The perfect packaging is the basis, and the success of the brand mainly depend on the accurate packaging. Right packaging is as important as the product itself. We have read in detail why it is necessary to know the quantity of the sticks inside the pack, and this proper understanding will surely make the steps easy. EZ Custom boxes are the top-ranked name in the packaging sector with more than a decade of experience. Our expert team will assist you 24/7 with every aspect of the box dimensions and size.
Don’t Overlook the Count — It Counts! It seems to be a little detail, but it is actually the base for designing the box. This affects your whole business, from the cost to compliance to consumer satisfaction. Feel free to call us for our expert advice, give us an order, and leave the rest to us. We are ready to create the perfect packaging for your cigarette product.
FAQs – Get Your Questions Answered
Q: Why are there 20 cigarettes in a pack?
A: 20 is considered a standard amount—enough for daily use and economical for mass production.
Q: Are 10-cigarette packs still available?
A: Yes, but they’re less common. They're mainly used for lighter smokers or regulatory reasons in certain countries.
Q: What should be included on a cigarette pack?
A: Brand name, logo, and mandatory health warnings covering up to 60% of the surface.
Q: What’s the price of custom cigarette packs?
A: It varies by size, design, materials, and quantity. For accurate pricing, contact EzCustomBoxes for a personalized quote.
Q: How many types of cigarette packs are there?
A: Typically two – soft and hard packs. Flip-top variations are a subcategory of hard packs, often used for premium products.
Q:What is a 10 pack of cigarettes called?
A:A half pack.
Q:How much is a pack of 20 cigarettes in the US?
A:$6–$12, varies by state.
Q:Are all cigarette packs 20?
A:Mostly yes, but not always.
Q:How many cigarettes are in a pack of Marlboro 100s?
A:20 cigarettes.
Q:Can you still get 10 pack cigarettes?
A:Rare, mostly banned in many countries.
Q:What happens if you smoke 20 packs of cigarettes a day?
A:Likely fatal; extreme overdose.
Q:Which is the most expensive cigarette?
A:Sobranie or Treasurer brands.
Q:Does Walmart sell cigarettes online?
A:No, only in stores.
Q:Why are cigarettes so expensive?
A:High taxes and health costs.
Q:How many cigarettes a day is safe?
A:None; any amount is harmful.
Q:What is a cigarette leftover called?
A:A butt.
Q:Why do people hit cigarette packs?
A:To pack tobacco evenly.
Q:Why do people flip one cigarette in a pack?
A:For luck or ritual.
Q:Why are cigarettes so comforting?
A:Nicotine affects mood and stress.
Q:Why is there foil in cigarette packs?
A:To keep them fresh.
Q:Why do cigarette boxes tell you not to smoke?
A:Legal health warning.
Q:Who invented cigarettes?
A:Ancient civilizations; modern form in the 1800s.
Q:Why do cigarettes have a hole in the filter?
A:To dilute smoke with air.